Background

Not One More Vet (NOMV) is dedicated to transforming and addressing the mental well-being of veterinary professionals through education, resources, and social support. To develop a customer-centric strategic plan, NOMV sought a consultant to gather and synthesize customer insights, ensuring their services aligned with the needs and expectations of their community.

approach

NOMV required a comprehensive community needs assessment to gather actionable insights from their target audience. The goal was to develop a strategic plan rooted in a deep understanding of the community’s needs and priorities.

• Survey Design and Distribution We began by designing a customer-informed survey to gather quantitative data from veterinary professionals. This survey was tailored to capture essential information about their mental well-being, the challenges they faced, and the types of support they needed. The survey was distributed widely to ensure a representative sample of the community.

• Focus Group Facilitation To complement the survey data, we conducted listening sessions with small groups of veterinary professionals. These focus groups allowed us to delve deeper into the issues highlighted in the survey, providing rich qualitative insights into their experiences and needs.

• Data Collection and Analysis Combining the survey results and focus group feedback, we conducted a thorough analysis to identify key themes and trends. This mixed-methods approach ensured a comprehensive understanding of the community’s needs, highlighting both the common challenges faced by veterinary professionals and the unique needs of specific subgroups.

• Community Asset Mapping To provide a complete picture, we also performed community asset mapping. This process identified existing resources and support systems within the veterinary community that could be leveraged or augmented to better support mental well-being. Understanding these assets helped us pinpoint gaps and opportunities for improvement.

DELIVERABLEs

• SOP for Conducting Listening Sessions: A detailed standard operating procedure to guide NOMV in conducting future listening sessions, ensuring consistency and effectiveness in gathering community insights.

• Report Outlining Key Insights: A comprehensive report summarizing the key findings from the survey and focus groups, providing a clear understanding of the community’s needs and challenges.

• Customer-Informed Survey: A refined survey tool that NOMV can use for ongoing assessment of their community’s needs.

Through a thorough community needs assessment, we provided NOMV with a detailed understanding of the mental well-being challenges faced by veterinary professionals. This approach not only identified gaps within the community but also highlighted existing assets that could be enhanced to provide better support. The final deliverables equipped NOMV with actionable recommendations and tailored program design solutions to address the identified needs.